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A Greener Christmas

How do we create awareness around Mattel PlayBack's sustainability initiative

during the holidays — the most wasteful time of year?

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We recruit Santa Claus! 

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*Mattel PlayBack aims to recycle materials from unused or old toys into new Mattel products.

First, we sent a mailer so Santa could contact kids directly. 
Along with a digital banner on Mattel's website featuring Mr. Claus.
We continued to raise awareness with print, where a CTA from Santa himself encouraged kids to donate their toys at the mall. 
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Next, we took to social to target Instamoms. 
At the mall, Santas in green suits directed kids toward the toy drop.
Finally, we helped kids track their toy because as we know, they need an answer to everything. (sound on!)  
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