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Find Yours
"Grail" items are pieces of clothing you obsess over owning.
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You can find these highly sought-after articles on Grailed.com.
But people don't know that...
So to get the word out, we decided to lean on something they do know —
the legend of the Holy Grail.
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We first captured male attention using medieval language with a stylish twist.
Then, an intriguing message appeared IRL, directing our audience to Instagram.
On Instagram, we announced the quest with riddles hinting at location clues.
(click image for answers)
Those successful in their quest were then met by a squire guarding their prize.
wild post
social hunt
And of course, we didn't forget about the unlucky ones.
They were directed to Grailed.com, where they could find an abundance of holy grail items.
radio spot
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