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FIND YOURS

"Grail" items are pieces of clothing you obsess over owning. 

You can find these highly sought-after articles on Grailed.com. But most people don't know that...


So to get the word out, we decided to lean on something they do know — the legend of the Holy Grail. 

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First, we captured our audiences attention with a juxtaposition of medieval and modern style.
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Then, an intriguing message appeared IRL, directing our audience to Instagram. 
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Top to bottom: Harold's Chicken, Chicago Theatre, Garfield Park Conservatory
On Instagram, we announced the quest with riddles hinting at location clues. 
Those successful in their quest were then met by a squire guarding their prize.  
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And of course, we didn't forget about the unlucky ones.
They were directed to Grailed.com, where they could find an abundance of holy grail items. 
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Student Work

CW: Katrina Loria & Becca Pomerantz

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