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GET HIGH AND TRY
How can Marmite launch Marmite Dynamite to Americans?
Target the audience that already likes spicy food and willing to try an entirely new flavor profile: stoners.
Best of Quarter for Art Direction June 2022 - Chicago Portfolio School
To kick it off, we're adding a disclaimer to the back of jars to intrigue American stoners.
We'll catch our audiences attention with targeted OOHs.
We'll sell a tin box of goodies at dispensaries. Our Hot box will include dynamite chilli crisps, a limited edition smokeable jar with piece attached, and more!
To drive trial of Marmite Dynamite, we’ll open a ghost restaurant.
Finally, we'll drive more trial for stoners by hosting movie nights.
Ticket is free if you buy the Marmite popcorn for $4.20 at the event.
Student Work
CW : Elliana Levi & Thomas Van de Loo
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