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Like most of us do the day after the Super Bowl, Coors Light had a Case of The Mondays. Literally. Supporting Mischief we rounded out the campaign for paid and organic social.
Case of The Mondays took home the Best of Show Indies at The One Show. AdAge ranked it 4.5/5, the highest of any beer brand in 2025.
3x more reach on social than the Coors Light 2024 campaign. 400% increase in social conversation. 12.6 billion organic impressions.
TVC CUTDOWNS
Instead of posting the resized TV commerical on social we approached cutdowns with a native to platform lens.
When Tagged in UGC of fans opening a CL we replied in their comment with short gifs from the TVC.
For paid social we used short cutdowns from the TVC with simple native to platform supers.
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