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High Maintenance Cars

Plenty of women prioritize their appearance.

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So why do their cars get the same treatment?

First, we channeled their language to talk about cars.
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Next, we took to IG to show them that Meguiar's = makeup for their car #AutoGlowUp. 
Then, we went IRL. Electric charging stations were transformed into powder rooms equipped with Meguiar's amenity baskets. 
Finally, we got in on the on-demand beauty hype by partnering with Glamsquad. We offered women the Auto Glow Up Treatment so their arrivals could look as fabulous as them. 

CW  Becca Pomerantz & Thomas Van de Loo

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