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High Maintenance Cars
Plenty of women prioritize their appearance.
​
So why do their cars look like sh*t?
First, we channeled their language to talk about cars.



Next, we took to IG to show them that Meguiar's = makeup for their car #AutoGlowUp.

Then, we went IRL. Electric charging stations were transformed into powder rooms equipped with Meguiar's amenity baskets.

Finally, we got in on the on-demand beauty hype by partnering with Glamsquad. We offered women the Auto Glow Up Treatment so their arrivals could look as fabulous as them.

CW Becca Pomerantz & Thomas Van de Loo
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