ACTIVATE MAKER MODE
When young gamers hear “crafting”, they aren't thinking about popsicle sticks or pipe cleaners. They think about crafting in video games.
Joann provides the missing link between virtually crafting, and makings crafts IRL.
ADC Young Ones 2022 Shortlist for
Interactive: Craft in Online / Mobile - Use of Technology
Featured on ads of the world
JOANN created a Crafting Table in Minecraft that crafts exclusive tools, like a crochet needle.
Our recipes are dropped in r/Minecraft.
With the Crochet Needle, gamers can craft custom beanies for their avatars.
In store, we'll sell Minecraft Kits where users can make an IRL version of their beanie.
We'll host a Twitch Contest with influencer, @GeorgeNotFound.
He’ll teach users how to make an in-game beanie. If they post a pic of theirs, they’ll be sent a kit to make it IRL.
We'll host a “Craft-off” on Youtube where gaming and DIY influencers join forces to swap “crafts”.
