ACTIVATE MAKER MODE
When young gamers hear “crafting”, they aren't thinking about popsicle sticks or pipe cleaners. They think about crafting in video games.​
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Joann provides the missing link between virtually crafting, and makings crafts IRL.
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ADC Young Ones 2022 Shortlist for
Interactive: Craft in Online / Mobile - Use of Technology
Featured on ads of the world
JOANN created a Crafting Table in Minecraft that crafts exclusive tools, like a crochet needle.
Our recipes are dropped in r/Minecraft.
With the Crochet Needle, gamers can craft custom beanies for their avatars.
In store, we'll sell Minecraft Kits where users can make an IRL version of their beanie.
We'll host a Twitch Contest with influencer, @GeorgeNotFound.
He’ll teach users how to make an in-game beanie. If they post a pic of theirs, they’ll be sent a kit to make it IRL.
We'll host a “Craft-off” on Youtube where gaming and DIY influencers join forces to swap “crafts”.
